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Organization
Handbuch Werbeforschung
Publication Type
Book
Authors
Siegert, G., Wirth, W., Weber, P., & Lischka, J.
Year of publication
2016
Editor
Siegert, G., Wirth, W., Weber, P., & Lischka, J.
Pubisher
Springer VS , Wiesbaden
DOI
10.1007/978-3-531-18916-1
Involved persons
Dr. Patrick Weber
Involved institutions
Communication Science: Interactive Media and Online Communication
Institute of Communication Science
Faculty of Business, Economics and Social Sciences