Development and Validation of the "Participatory Market Communication Scale" (PMCS).
- Publication Type
- Contribution to conference
- Authors
- Beckert, Stefan / Kirchenbauer, Alena / Niemann, Julia / Schulze, Alexander
- Year of publication
- 2015
- Conference name
- General Online Research Konferenz
- Conference location
- Köln
- Conference date
- 18.-20.03.2015